In first week, Georgia Tech football season ticket sales nearly double, school says

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A new coaching staff and a fresh vision have apparently left their mark at Georgia Tech, where football season ticket sales nearly doubled in the first week.

The school’s athletic program announced Monday that the football team has seen a 91 percent increase in first-week season ticket sales compared to 2018.

Georgia Tech also said in a release that 20 percent of those ticket buyers were first-timers, a 50 percent increase over all of 2018 combined.

(Also read: Atlanta shines in worst Super Bowl ever)

It’s clear that the reason for this increase is the excitement surrounding new head coach Geoff Collins and his staff, who replaced Paul Johnson after he announced his retirement at the end of the 2018 season.

Collins has injected a renewed energy into the program, embracing social media to get his message out to the masses and even quickly forming a partnership with Waffle House that included using their private plane to take a recruiting trip. It’s a stark contrast to Johnson’s methods, which were well-respected but had clearly grown stale with fans of the program.

“In the NFL, players choose based on contract length and dollar amounts,” Collins told SI.com. “But when high school players choose a school, they’re choosing based on brand. So you create the strongest brand and strongest culture you can.”

While the Yellow Jackets host the Georgia Bulldogs, the rest of the 2019 schedule is forgettable; GT will host USF, The Citadel, North Carolina, Pittsburgh, Virginia Tech and NC State prior to playing UGA. It’s possible that some of these season tickets are being purchased by Georgia fans to ensure a seat for the Nov. 30 showdown, but most UGA fans will wait until the game gets closer to purchase tickets on the secondhand market.

More information about Georgia Tech football season tickets can be found here.

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