Fans of both Blue Apron and Chick-Fil-A will be happiest to hear this news: the popular fast-food chicken eatery is diving into the take-home meal kit business, and Atlanta will be the first market to try it out.
On Monday, Chick-Fil-A announced its new Mealtime Kits, which will be sold at 150 Atlanta-area locations starting Aug. 27, according to AJC.com. Similar to Blue Apron or HelloFresh, these kits will come complete with everything needed to make a full meal using preportioned ingredients and instructions that come with the package.
“This is so unique for our company, it almost feels like starting another business,” Michael Patrick, who led the Mealtime Kits project for Chick-Fil-A, told WXIA-TV. “So, we want to start where we started our business, here in Atlanta.”
If you’re expecting Chick-Fil-A’s traditional offerings, you might be a little disappointed. While each of the meal kits will include the chicken used by the restaurant in their menu items (though it won’t come breaded or fried), you won’t exactly be fixing up chicken sandwiches and waffle fries at home.
Instead, you’ll have a choice of five dishes: chicken enchiladas, chicken parmesan, dijon chicken, pan-roasted chicken and chicken flatbread. To make the decision easier, only a few will be rolled out each month during the test period.
Other than the ingredients provided in the kits, the only items you’ll need to prepare these dishes are cooking oil and water, Patrick told AJC.com. Pasta will come precooked to save time.
Customers who want to give the Mealtime Kits a try will be able to order them at participating locations in the drive-thru, at the counter or on the Chick-Fil-A One app. The Atlanta test period will end Nov. 17, AJC.com also reported.
The kits, designed to feed two people, will cost $15.89 each and can be prepared in 30 minutes or less, according to Atlanta Magazine. The meal kits, which, unlike their competitors, do not require a subscription, were the creation of former Parish chef Stuart Tracy, the report added.Follow @Sean_Breslin