Over the last week, you’ve probably seen social media posts of friends posing in front of Atlanta’s newest landmark: a pink house with the word “TRAP” painted over the front porch.
The transformed house on the Westside is part of an advertising campaign by rapper 2 Chainz for his new album, “Pretty Girls Like Trap Music.” Since the renovated house was revealed to the public, it has been a very popular destination for Instagrammers and music lovers alike who want to get a selfie in front of the bright pink dwelling.
“The idea starts off with the artist himself, and it’s our job to see it through,” Coach Tek, 2 Chainz’s manager, told the Atlanta Journal-Constitution. “I knew it was a dope idea, but I honestly did not expect for it to turn into what it is now.”
It’s not just about the exterior; for $5, fans can go inside the house and see the work of local artists, several of which are hip-hop-inspired paintings, the AJC also said. Many such works of art are for sale, the report added.
Fans of the rapper have come from as far away as Melbourne, Australia, to see the house, WXIA-TV reported. Time to see the house in its current pink state is limited, as it’s only leased through July, according to WSB-TV.
That’s good news for some neighbors who have complained about the brightly colored home and its visitors. A pink car which sat in the front yard was towed after it was damaged by too many people posing on top of it, and a pink stove remains in front of the house.
“Every morning and night there’s tons of people parking up and down the street, people wearing ridiculous clothing that’s very revealing,” neighbor John Sloan told WSB.
The advertising campaign has worked – the album is No. 1 on the Billboard Rap Album Charts, selling 106,000 units in its debut week, according to Billboard.com.
And if you’re still wondering, “trap music” is a subgenre of hip-hop that started in the South in the 1990s and was made famous worldwide by artists like Outkast, T.I., Gucci Mane and eventually 2 Chainz. It’s the subgenre of hip-hop that put Atlanta on the map with regards to rap music.
If you’d like to see it for yourself, the pink trap house is located at 1530 Howell Mill Road, just north of the reservoir.Follow @Sean_Breslin