It was a little noisy in Philips Arena when the Atlanta Hawks trotted out a choir to announce the team’s starters before their Monday afternoon game against the Detroit Pistons.
It. Was. Amazing.
The musical intro was just the latest move that turned out to be a fun addition to the gameday experience. After a rough offseason, including several reports of racist comments within the front office, the franchise needed to get back on the good side of its fans.
And boy, have they done it.
The Hawks are selling out the arena. Every home game has become a House of Horrors for the visiting team. And have I mentioned that their social media game is equally as strong?
(Also read: Here’s what the Hawks accomplished in the first half)
Of course, it helps to have a winning team on the floor. At 34-8, the Hawks are four wins away from equaling their entire 2013-14 win total. If they win their next four games – all home games – they’ll reach last year’s mark just five games after the halfway point.
They’re now the Las Vegas oddsmakers’ favorite to win the NBA title this season. And they’re quickly becoming a favorite in the city of Atlanta, which is no small task in a sea of Lakers, Celtics, Knicks and Heat fans.
If the Hawks keep singing this same, sweet song, the bandwagon will be full just in time for the Big Dance.